Indeed I just discovered a free software which acts as a GUI / front-end for Windows Firewall and it supports wildcards, even if Windows Firewall doesn’t support them. I didn’t think it was possible.
Moreover it can automatically allow applications signed with a trusted digital certificate. You can also manage your own list of trusted publishers to automatically allow any software they create.
So, also considering what you wrote above, I guess that GlassWire too should be able to support wildcards patterns, same for allowing digitally signed executables related to trusted publishers.